ATA's primary method of attaining its program outreach goals is to mount and tour an international juried exhibition every two years. The ATA Biennials bring the best of international contemporary handwoven tapestry into a coherent show. These exhibitions provide opportunities in the field by a) setting high standards of excellence; b) touring across North America; c) triggering articles; and d) publishing a catalogue with critical essays.

These exhibitions usually draw excellent attendance to the host museums and art centers. Tapestry is rarely exhibited and, as a result, it draws a mixed audience (from across the economic spectrum) of people who view it as non-threatening, approachable, and enjoyed by young audiences.